{"id":13402,"date":"2026-03-17T11:05:36","date_gmt":"2026-03-17T10:05:36","guid":{"rendered":"https:\/\/politecnics.barcelona\/formacion-profesional\/curso-de-especializacion-community-manager-redaccion-de-contenidos-digitales-para-marketing-y-ventas\/"},"modified":"2026-03-17T23:42:21","modified_gmt":"2026-03-17T22:42:21","slug":"curso-de-especializacion-community-manager-redaccion-de-contenidos-digitales-para-marketing-y-ventas","status":"publish","type":"page","link":"https:\/\/politecnics.barcelona\/es\/formacion-profesional\/curso-de-especializacion-community-manager-redaccion-de-contenidos-digitales-para-marketing-y-ventas\/","title":{"rendered":"Curso de Especializaci\u00f3n Community Manager &#8211; Redacci\u00f3n de contenidos digitales para marketing y ventas"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container cont-comerc nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_3 1_3 fusion-flex-column\" style=\"--awb-padding-top:6%;--awb-padding-right:6%;--awb-padding-bottom:6%;--awb-padding-left:8%;--awb-bg-color:#f7f7f7;--awb-bg-color-hover:#f7f7f7;--awb-bg-size:cover;--awb-width-large:33.333333333333%;--awb-margin-top-large:0px;--awb-spacing-right-large:5.76%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:5.76%;--awb-width-medium:33.333333333333%;--awb-order-medium:0;--awb-spacing-right-medium:5.76%;--awb-spacing-left-medium:5.76%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-highlight fusion-loop-off fusion-highlight-underline fusion-title-size-three\" data-highlight=\"underline\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:30;line-height:1.2;\"><span class=\"fusion-highlighted-text-prefix\"><\/span> <span class=\"fusion-highlighted-text-wrapper\"><span class=\"fusion-highlighted-text\">T\u00fa eres el proyecto<\/span><\/span> <span class=\"fusion-highlighted-text-postfix\"><\/span><\/h3><\/div><div class=\"fusion-text fusion-text-1\"><p>Convi\u00e9rtete en quien quieras estar con nuestras metodolog\u00edas activas.<\/p>\n<\/div><div class=\"fusion-text fusion-text-2\" style=\"--awb-font-size:21px;\" id=\"but-innova\"><p><a href=\"https:\/\/politecnics.barcelona\/es\/actualidad\/\"><img decoding=\"async\" class=\"attachment-large size-large alignleft\" src=\"\/wp-content\/uploads\/check.png\" width=\"81\" height=\"81\" \/> <strong>Descubre nuestro d\u00eda a d\u00eda<\/strong><\/a><\/p>\n<\/div><div style=\"text-align:center;\"><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-1 fusion-button-span-yes fusion-button-default-type\" style=\"--button_margin-top:30px;--button_margin-bottom:10px;\" target=\"_self\" title=\"Disponible FORMACI\u00d3N ONLINE\" aria-label=\"Disponible FORMACI\u00d3N ONLINE\" href=\"none\"><i class=\"fa-desktop fas button-icon-left\" aria-hidden=\"true\"><\/i><span class=\"fusion-button-text\">Disponible FORMACI\u00d3N ONLINE<\/span><\/a><\/div><\/div><\/div>\n<div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_2_3 2_3 fusion-flex-column fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:66.666666666667%;--awb-margin-top-large:0px;--awb-spacing-right-large:2.88%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:2.88%;--awb-width-medium:66.666666666667%;--awb-order-medium:0;--awb-spacing-right-medium:2.88%;--awb-spacing-left-medium:2.88%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-animationType=\"fadeInLeft\" data-animationDuration=\"0.3\" data-animationOffset=\"top-into-view\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-3\"><h3 data-fontsize=\"30\" style=\"--fontSize: 30; line-height: 1.2;\" data-lineheight=\"36px\" class=\"fusion-responsive-typography-calculated\"><strong>Puertas Abiertas Community Manager &#8211; Redacci\u00f3n de contenidos digitales para marketing y ventas<\/strong><\/h3>\n<p>Reserva tu visita a puertas abiertas. Si las fechas no te van bien o no quedan plazas, <a href=\"https:\/\/politecnics.barcelona\/es\/contacto\/#contact-form\">contacta<\/a> con nosotros para agendar una visita personalizada. <\/p>\n<\/div><div class=\"fusion-text fusion-text-4\"><script>\n  if (typeof hasAmeliaEvent === 'undefined') {\n    var hasAmeliaEvent = true;\n  }\n  if (typeof hasEventApiCall === 'undefined' && '' === '') {\n    var hasEventApiCall = true;\n  }\n  var hasEventShortcode = (typeof hasEventShortcode === 'undefined') ? false : true;\n  var bookingEntitiesIds = (typeof bookingEntitiesIds === 'undefined') ? [] : bookingEntitiesIds;\n  bookingEntitiesIds.push(\n    {\n      'hasApiCall': (typeof hasEventApiCall !== 'undefined') && hasEventApiCall,\n      'trigger': '',\n      'counter': '0',\n      'employee': '',\n      'eventId': '',\n      'eventRecurring': 0,\n      'eventTag': \"MASTER\"\n    }\n  );\n  var lazyBookingEntitiesIds = (typeof lazyBookingEntitiesIds === 'undefined') ? [] : lazyBookingEntitiesIds;\n  if (bookingEntitiesIds[bookingEntitiesIds.length - 1].trigger !== '') {\n    lazyBookingEntitiesIds.push(bookingEntitiesIds.pop());\n  }\n  if (typeof hasEventApiCall !== 'undefined' && hasEventApiCall) {\n    hasEventApiCall = false;\n  }\n<\/script>\n\n<div id=\"amelia-app-booking0\" class=\"amelia-service amelia-frontend amelia-app-booking\">\n    <events-list><\/events-list><\/div>\n\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_1 1_1 fusion-flex-column fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-animationType=\"fadeInLeft\" data-animationDuration=\"0.3\" data-animationOffset=\"top-into-view\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-rotating fusion-loop-off fusion-title-clipIn fusion-title-size-three\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:30;line-height:1.2;\"><span class=\"fusion-animated-text-prefix\"><\/span> <span class=\"fusion-animated-texts-wrapper\" style=\"text-align: center;\" data-length=\"line\" data-minDisplayTime=\"1200\"><span class=\"fusion-animated-texts\"><span data-in-effect=\"clipIn\" class=\"fusion-animated-text\" data-in-sequence=\"true\" data-out-reverse=\"true\" data-out-effect=\"clipOut\">DESTACAMOS<\/span><\/span><\/span> <span class=\"fusion-animated-text-postfix\"><\/span><\/h3><\/div>\n<div class=\"fusion-recent-posts fusion-recent-posts-1 avada-container layout-default layout-columns-3\"><section class=\"fusion-columns columns fusion-columns-3 columns-3\"><article class=\"post fusion-column column col col-lg-4 col-md-4 col-sm-4\"><div class=\"fusion-flexslider fusion-flexslider-loading flexslider flexslider-hover-type-zoomin\"><ul class=\"slides\"><li><a href=\"https:\/\/politecnics.barcelona\/es\/del-briefing-al-video-promocional-un-proyecto-colaborativo-con-el-cts-sabadell\/\" aria-label=\"Del briefing al v\u00eddeo promocional: un proyecto colaborativo con el CTS Sabadell\" class=\"hover-type-zoomin\"><img decoding=\"async\" width=\"350\" height=\"438\" src=\"https:\/\/politecnics.barcelona\/wp-content\/uploads\/8-1-e1774373902303.png\" class=\"attachment-recent-posts size-recent-posts\" alt=\"\" \/><\/a><\/li><\/ul><\/div><div class=\"recent-posts-content\"><span class=\"vcard\" style=\"display: none;\"><span class=\"fn\"><a href=\"https:\/\/politecnics.barcelona\/es\/author\/comunicacio\/\" title=\"Entradas de Comunicaci\u00f3 POLIT\u00c8CNICS\" rel=\"author\">Comunicaci\u00f3 POLIT\u00c8CNICS<\/a><\/span><\/span><span class=\"updated\" style=\"display:none;\">2026-03-10T17:38:24+01:00<\/span><h4 class=\"entry-title\"><a href=\"https:\/\/politecnics.barcelona\/es\/del-briefing-al-video-promocional-un-proyecto-colaborativo-con-el-cts-sabadell\/\">Del briefing al v\u00eddeo promocional: un proyecto colaborativo con el CTS Sabadell<\/a><\/h4><\/div><\/article><article class=\"post fusion-column column col col-lg-4 col-md-4 col-sm-4\"><div class=\"fusion-flexslider fusion-flexslider-loading flexslider flexslider-hover-type-zoomin\"><ul class=\"slides\"><li><a href=\"https:\/\/politecnics.barcelona\/es\/un-ano-mas-marketing-y-publicidad-organiza-la-jornada-de-donacion-de-sangre-2\/\" aria-label=\"Un a\u00f1o m\u00e1s, Marketing y Publicidad organiza la Jornada de Donaci\u00f3n de Sangre\" class=\"hover-type-zoomin\"><img decoding=\"async\" width=\"540\" height=\"441\" src=\"https:\/\/politecnics.barcelona\/wp-content\/uploads\/28-1-540x441.png\" class=\"attachment-recent-posts size-recent-posts\" alt=\"\" \/><\/a><\/li><\/ul><\/div><div class=\"recent-posts-content\"><span class=\"vcard\" style=\"display: none;\"><span class=\"fn\"><a href=\"https:\/\/politecnics.barcelona\/es\/author\/comunicacio\/\" title=\"Entradas de Comunicaci\u00f3 POLIT\u00c8CNICS\" rel=\"author\">Comunicaci\u00f3 POLIT\u00c8CNICS<\/a><\/span><\/span><span class=\"updated\" style=\"display:none;\">2026-03-24T18:55:19+01:00<\/span><h4 class=\"entry-title\"><a href=\"https:\/\/politecnics.barcelona\/es\/un-ano-mas-marketing-y-publicidad-organiza-la-jornada-de-donacion-de-sangre-2\/\">Un a\u00f1o m\u00e1s, Marketing y Publicidad organiza la Jornada de Donaci\u00f3n de Sangre<\/a><\/h4><\/div><\/article><article class=\"post fusion-column column col col-lg-4 col-md-4 col-sm-4\"><div class=\"fusion-flexslider fusion-flexslider-loading flexslider flexslider-hover-type-zoomin\"><ul class=\"slides\"><li><a href=\"https:\/\/politecnics.barcelona\/es\/un-ano-mas-marketing-y-publicidad-organiza-la-jornada-de-donacion-de-sangre\/\" aria-label=\"Un a\u00f1o m\u00e1s, Marketing y Publicidad organiza la Jornada de Donaci\u00f3n de Sangre\" class=\"hover-type-zoomin\"><img decoding=\"async\" width=\"700\" height=\"441\" src=\"https:\/\/politecnics.barcelona\/wp-content\/uploads\/Post-Insta-Banc-de-Sang-700x441.png\" class=\"attachment-recent-posts size-recent-posts\" alt=\"\" srcset=\"https:\/\/politecnics.barcelona\/wp-content\/uploads\/Post-Insta-Banc-de-Sang-320x202.png 320w, https:\/\/politecnics.barcelona\/wp-content\/uploads\/Post-Insta-Banc-de-Sang-700x441.png 700w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/li><\/ul><\/div><div class=\"recent-posts-content\"><span class=\"vcard\" style=\"display: none;\"><span class=\"fn\"><a href=\"https:\/\/politecnics.barcelona\/es\/author\/comunicacio\/\" title=\"Entradas de Comunicaci\u00f3 POLIT\u00c8CNICS\" rel=\"author\">Comunicaci\u00f3 POLIT\u00c8CNICS<\/a><\/span><\/span><span class=\"updated\" style=\"display:none;\">2026-03-09T16:04:37+01:00<\/span><h4 class=\"entry-title\"><a href=\"https:\/\/politecnics.barcelona\/es\/un-ano-mas-marketing-y-publicidad-organiza-la-jornada-de-donacion-de-sangre\/\">Un a\u00f1o m\u00e1s, Marketing y Publicidad organiza la Jornada de Donaci\u00f3n de Sangre<\/a><\/h4><\/div><\/article><\/section><\/div><div class=\"fusion-text fusion-text-5 revista\"><p><a href=\"\/wp-content\/uploads\/Politecnics_Comerc_Marqueting.pdf\" target=\"_blank\" rel=\"noopener\"><i class=\"fb-icon-element-1 fb-icon-element fontawesome-icon fa-file-download fas circle-no fusion-text-flow\" style=\"--awb-iconcolor-hover:#0089ff;--awb-font-size:18px;--awb-margin-right:9px;\"><\/i> Desc\u00e1rgate la revista de COMERCIO Y MARKETING, para conocer todos los ciclos relacionados<\/a><\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-3 fusion-sep-none fusion-title-text fusion-title-size-two\"><h2 class=\"fusion-title-heading title-heading-right fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:40;line-height:1.2;\"><strong>Plan de estudios<\/strong><\/h2><\/div>\n<div class=\"fusion-tabs fusion-tabs-1 classic comerc vertical-tabs icon-position-left mobile-mode-accordion\" style=\"--awb-title-border-radius-top-left:0px;--awb-title-border-radius-top-right:0px;--awb-title-border-radius-bottom-right:0px;--awb-title-border-radius-bottom-left:0px;--awb-alignment:start;--awb-inactive-color:#f2f2ef;--awb-background-color:#ffffff;--awb-border-color:#e2e2e2;--awb-active-border-color:#0089ff;\"><div class=\"nav\"><ul class=\"nav-tabs\" role=\"tablist\"><li class=\"active\" role=\"presentation\"><a class=\"tab-link\" data-toggle=\"tab\" role=\"tab\" aria-controls=\"tab-15290f04b979c6b28bd\" aria-selected=\"true\" id=\"fusion-tab-presentaci\u00f3n\" href=\"#tab-15290f04b979c6b28bd\"><h4 class=\"fusion-tab-heading\"><i class=\"fontawesome-icon fa-chalkboard fas\" aria-hidden=\"true\" style=\"font-size:16px;\"><\/i>Presentaci\u00f3n<\/h4><\/a><\/li><li role=\"presentation\"><a class=\"tab-link\" data-toggle=\"tab\" role=\"tab\" aria-controls=\"tab-48c601395873fee6b5c\" aria-selected=\"false\" tabindex=\"-1\" id=\"fusion-tab-duraci\u00f3ndelcurso\" href=\"#tab-48c601395873fee6b5c\"><h4 class=\"fusion-tab-heading\"><i class=\"fontawesome-icon fa-hourglass-half fas\" aria-hidden=\"true\" style=\"font-size:16px;\"><\/i>  Duraci\u00f3n del curso<\/h4><\/a><\/li><li role=\"presentation\"><a class=\"tab-link\" data-toggle=\"tab\" role=\"tab\" aria-controls=\"tab-375d82bf59e79203c7a\" aria-selected=\"false\" tabindex=\"-1\" id=\"fusion-tab-asignaturas\" href=\"#tab-375d82bf59e79203c7a\"><h4 class=\"fusion-tab-heading\"><i class=\"fontawesome-icon fa-book fas\" aria-hidden=\"true\" style=\"font-size:16px;\"><\/i>Asignaturas<\/h4><\/a><\/li><li role=\"presentation\"><a class=\"tab-link\" data-toggle=\"tab\" role=\"tab\" aria-controls=\"tab-c17636283c4dd5ae76e\" aria-selected=\"false\" tabindex=\"-1\" id=\"fusion-tab-\u00bfqu\u00e9aprender\u00e1s?\" href=\"#tab-c17636283c4dd5ae76e\"><h4 class=\"fusion-tab-heading\"><i class=\"fontawesome-icon fa-brain fas\" aria-hidden=\"true\" style=\"font-size:16px;\"><\/i> \u00bfQu\u00e9 aprender\u00e1s?<\/h4><\/a><\/li><li role=\"presentation\"><a class=\"tab-link\" data-toggle=\"tab\" role=\"tab\" aria-controls=\"tab-87a9ea128ae9ad568a3\" aria-selected=\"false\" tabindex=\"-1\" id=\"fusion-tab-titulaci\u00f3nobtenida\" href=\"#tab-87a9ea128ae9ad568a3\"><h4 class=\"fusion-tab-heading\"><i class=\"fontawesome-icon fa-award fas\" aria-hidden=\"true\" style=\"font-size:16px;\"><\/i> Titulaci\u00f3n obtenida<\/h4><\/a><\/li><li role=\"presentation\"><a class=\"tab-link\" data-toggle=\"tab\" role=\"tab\" aria-controls=\"tab-d96f23a88083ccea8b5\" aria-selected=\"false\" tabindex=\"-1\" id=\"fusion-tab-requisitosdeacceso\" href=\"#tab-d96f23a88083ccea8b5\"><h4 class=\"fusion-tab-heading\"><i class=\"fontawesome-icon fa-tasks fas\" aria-hidden=\"true\" style=\"font-size:16px;\"><\/i>Requisitos de acceso<\/h4><\/a><\/li><\/ul><\/div><div class=\"tab-content\"><div class=\"nav fusion-mobile-tab-nav\"><ul class=\"nav-tabs\" role=\"tablist\"><li class=\"active\" role=\"presentation\"><a class=\"tab-link\" data-toggle=\"tab\" role=\"tab\" aria-controls=\"tab-15290f04b979c6b28bd\" aria-selected=\"true\" id=\"mobile-fusion-tab-presentaci\u00f3n\" href=\"#tab-15290f04b979c6b28bd\"><h4 class=\"fusion-tab-heading\"><i class=\"fontawesome-icon fa-chalkboard fas\" aria-hidden=\"true\" style=\"font-size:16px;\"><\/i>Presentaci\u00f3n<\/h4><\/a><\/li><\/ul><\/div><div class=\"tab-pane fade fusion-clearfix in active\" role=\"tabpanel\" tabindex=\"0\" aria-labelledby=\"fusion-tab-presentaci\u00f3n\" id=\"tab-15290f04b979c6b28bd\">\n<p data-start=\"278\" data-end=\"532\"><strong>El Curso de Especializaci\u00f3n en Redacci\u00f3n de Contenidos Digitales para Marketing y Ventas est\u00e1 pensado para personas que desean especializarse en la creaci\u00f3n de contenidos digitales capaces de atraer, conectar y convertir audiencias en entornos digitales.<\/strong><\/p>\n<p data-start=\"534\" data-end=\"970\">En un contexto en el que las marcas compiten constantemente para captar la atenci\u00f3n del p\u00fablico, saber <strong data-start=\"627\" data-end=\"685\">planificar, redactar y difundir contenidos estrat\u00e9gicos<\/strong> se ha convertido en una competencia clave para las organizaciones. Este curso te permitir\u00e1 desarrollar las habilidades necesarias para dise\u00f1ar estrategias de contenidos, gestionar la comunicaci\u00f3n en redes sociales y redactar textos digitales orientados a objetivos de marketing y ventas. <\/p>\n<p data-start=\"972\" data-end=\"1220\">Durante la formaci\u00f3n aprender\u00e1s a analizar el p\u00fablico objetivo, planificar calendarios editoriales, aplicar t\u00e9cnicas de <strong data-start=\"1088\" data-end=\"1118\">copywriting y storytelling<\/strong> , optimizar contenidos para buscadores y medir su impacto mediante herramientas de anal\u00edtica digital.<\/p>\n<p data-start=\"1222\" data-end=\"1439\">Este curso es ideal para personas que quieren especializarse en <strong data-start=\"1288\" data-end=\"1354\">content marketing, comunicaci\u00f3n digital y redacci\u00f3n publicitaria<\/strong> , competencias cada vez m\u00e1s demandadas en empresas, agencias y proyectos digitales.<\/p>\n<\/div><div class=\"nav fusion-mobile-tab-nav\"><ul class=\"nav-tabs\" role=\"tablist\"><li role=\"presentation\"><a class=\"tab-link\" data-toggle=\"tab\" role=\"tab\" aria-controls=\"tab-48c601395873fee6b5c\" aria-selected=\"false\" tabindex=\"-1\" id=\"mobile-fusion-tab-duraci\u00f3ndelcurso\" href=\"#tab-48c601395873fee6b5c\"><h4 class=\"fusion-tab-heading\"><i class=\"fontawesome-icon fa-hourglass-half fas\" aria-hidden=\"true\" style=\"font-size:16px;\"><\/i>  Duraci\u00f3n del curso<\/h4><\/a><\/li><\/ul><\/div><div class=\"tab-pane fade fusion-clearfix\" role=\"tabpanel\" tabindex=\"0\" aria-labelledby=\"fusion-tab-duraci\u00f3ndelcurso\" id=\"tab-48c601395873fee6b5c\"><!--more--><!--more-->410 horas en un \u00fanico curso acad\u00e9mico de forma semipresencial en turno de tarde.<\/div><div class=\"nav fusion-mobile-tab-nav\"><ul class=\"nav-tabs\" role=\"tablist\"><li role=\"presentation\"><a class=\"tab-link\" data-toggle=\"tab\" role=\"tab\" aria-controls=\"tab-375d82bf59e79203c7a\" aria-selected=\"false\" tabindex=\"-1\" id=\"mobile-fusion-tab-asignaturas\" href=\"#tab-375d82bf59e79203c7a\"><h4 class=\"fusion-tab-heading\"><i class=\"fontawesome-icon fa-book fas\" aria-hidden=\"true\" style=\"font-size:16px;\"><\/i>Asignaturas<\/h4><\/a><\/li><\/ul><\/div><div class=\"tab-pane fade fusion-clearfix\" role=\"tabpanel\" tabindex=\"0\" aria-labelledby=\"fusion-tab-asignaturas\" id=\"tab-375d82bf59e79203c7a\">\n<ul>\n<li data-start=\"1467\" data-end=\"1502\">Estrategia de contenidos digitales<\/li>\n<li data-start=\"1505\" data-end=\"1535\">Comunicaci\u00f3n en redes sociales<\/li>\n<li data-start=\"1538\" data-end=\"1571\">Redacci\u00f3n de contenidos digitales<\/li>\n<li data-start=\"1574\" data-end=\"1645\">Proyecto de redacci\u00f3n de contenidos digitales para marketing y ventas<\/li>\n<\/ul>\n<\/div><div class=\"nav fusion-mobile-tab-nav\"><ul class=\"nav-tabs\" role=\"tablist\"><li role=\"presentation\"><a class=\"tab-link\" data-toggle=\"tab\" role=\"tab\" aria-controls=\"tab-c17636283c4dd5ae76e\" aria-selected=\"false\" tabindex=\"-1\" id=\"mobile-fusion-tab-\u00bfqu\u00e9aprender\u00e1s?\" href=\"#tab-c17636283c4dd5ae76e\"><h4 class=\"fusion-tab-heading\"><i class=\"fontawesome-icon fa-brain fas\" aria-hidden=\"true\" style=\"font-size:16px;\"><\/i> \u00bfQu\u00e9 aprender\u00e1s?<\/h4><\/a><\/li><\/ul><\/div><div class=\"tab-pane fade fusion-clearfix\" role=\"tabpanel\" tabindex=\"0\" aria-labelledby=\"fusion-tab-\u00bfqu\u00e9aprender\u00e1s?\" id=\"tab-c17636283c4dd5ae76e\">\n<ul>\n<li data-start=\"1671\" data-end=\"1782\">A dise\u00f1ar una estrategia de contenidos digitales alineada con los objetivos de marketing de una empresa.<\/li>\n<li data-start=\"1785\" data-end=\"1894\">A analizar al p\u00fablico objetivo e identificar sus intereses, necesidades y comportamientos digitales.<\/li>\n<li data-start=\"1897\" data-end=\"2000\">A planificar y gestionar un calendario editorial para coordinar la creaci\u00f3n y la difusi\u00f3n de contenidos.<\/li>\n<li data-start=\"2003\" data-end=\"2116\">A crear y gestionar perfiles corporativos en redes sociales y desarrollar estrategias de comunicaci\u00f3n digital.<\/li>\n<li data-start=\"2119\" data-end=\"2223\">A redactar textos digitales persuasivos aplicando t\u00e9cnicas de copywriting orientadas a la conversi\u00f3n.<\/li>\n<li data-start=\"2226\" data-end=\"2316\">A adaptar los contenidos a los distintos canales digitales y fases del proceso de compra.<\/li>\n<li data-start=\"2319\" data-end=\"2406\">A optimizar contenidos para buscadores (SEO) para mejorar la visibilidad online.<\/li>\n<li data-start=\"2409\" data-end=\"2505\">A analizar datos e indicadores de rendimiento (KPI) para mejorar la eficacia de los contenidos.<\/li>\n<li data-start=\"2508\" data-end=\"2601\">A monitorizar y optimizar el impacto de contenidos digitales mediante herramientas de anal\u00edtica.<\/li>\n<\/ul>\n<\/div><div class=\"nav fusion-mobile-tab-nav\"><ul class=\"nav-tabs\" role=\"tablist\"><li role=\"presentation\"><a class=\"tab-link\" data-toggle=\"tab\" role=\"tab\" aria-controls=\"tab-87a9ea128ae9ad568a3\" aria-selected=\"false\" tabindex=\"-1\" id=\"mobile-fusion-tab-titulaci\u00f3nobtenida\" href=\"#tab-87a9ea128ae9ad568a3\"><h4 class=\"fusion-tab-heading\"><i class=\"fontawesome-icon fa-award fas\" aria-hidden=\"true\" style=\"font-size:16px;\"><\/i> Titulaci\u00f3n obtenida<\/h4><\/a><\/li><\/ul><\/div><div class=\"tab-pane fade fusion-clearfix\" role=\"tabpanel\" tabindex=\"0\" aria-labelledby=\"fusion-tab-titulaci\u00f3nobtenida\" id=\"tab-87a9ea128ae9ad568a3\">\n<p>Una vez superados estos estudios obtendr\u00e1s el t\u00edtulo homologado del Curso de Especializaci\u00f3n de Formaci\u00f3n Profesional de Grado Superior en Redacci\u00f3n de Contenidos Digitales para Marketing y Ventas (publicado en el Real Decreto 144\/2024, de 6 de febrero) y desarrollado en Catalu\u00f1a por la Resoluci\u00f3n EDF\/3021\/2025, de 29 de julio de especializaci\u00f3n, expedido por el Departamento de Educaci\u00f3n y Formaci\u00f3n Profesional de la Generalidad de Catalu\u00f1a.<\/p>\n<\/div><div class=\"nav fusion-mobile-tab-nav\"><ul class=\"nav-tabs\" role=\"tablist\"><li role=\"presentation\"><a class=\"tab-link\" data-toggle=\"tab\" role=\"tab\" aria-controls=\"tab-d96f23a88083ccea8b5\" aria-selected=\"false\" tabindex=\"-1\" id=\"mobile-fusion-tab-requisitosdeacceso\" href=\"#tab-d96f23a88083ccea8b5\"><h4 class=\"fusion-tab-heading\"><i class=\"fontawesome-icon fa-tasks fas\" aria-hidden=\"true\" style=\"font-size:16px;\"><\/i>Requisitos de acceso<\/h4><\/a><\/li><\/ul><\/div><div class=\"tab-pane fade fusion-clearfix\" role=\"tabpanel\" tabindex=\"0\" aria-labelledby=\"fusion-tab-requisitosdeacceso\" id=\"tab-d96f23a88083ccea8b5\">\n<p id=\"titulo-comercio\" style=\"text-align: left;\"><em>Especializaci\u00f3n ideal para titulados\/as del CFGS de Marketing y Publicidad que quieren profundizar en el content marketing, el copywriting y la comunicaci\u00f3n digital.<\/em><\/p>\n<p> Para acceder al <strong data-start=\"429\" data-end=\"516\">Curso de Especializaci\u00f3n en Redacci\u00f3n de Contenidos Digitales para Marketing y Ventas<\/strong> es necesario disponer de un <strong data-start=\"535\" data-end=\"590\">t\u00edtulo de t\u00e9cnico\/a superior de formaci\u00f3n profesional<\/strong> de alguna de las siguientes titulaciones (o equivalentes):<\/p>\n<ul>\n<li data-start=\"648\" data-end=\"698\">T\u00e9cnico\/a superior en <strong data-start=\"669\" data-end=\"696\">Marketing y Publicidad<\/strong><\/li>\n<li data-start=\"701\" data-end=\"748\">T\u00e9cnico\/a superior en <strong data-start=\"722\" data-end=\"746\">Comercio Internacional<\/strong><\/li>\n<li data-start=\"751\" data-end=\"814\">T\u00e9cnico\/a superior en <strong data-start=\"772\" data-end=\"812\">Gesti\u00f3n de Ventas y Espacios Comerciales<\/strong><\/li>\n<li data-start=\"817\" data-end=\"868\">T\u00e9cnico\/a superior en <strong data-start=\"838\" data-end=\"866\">Administraci\u00f3n y Finanzas<\/strong><\/li>\n<li data-start=\"871\" data-end=\"923\">T\u00e9cnico\/a superior en <strong data-start=\"892\" data-end=\"921\">Asistencia a la Direcci\u00f3n<\/strong><\/li>\n<li data-start=\"926\" data-end=\"974\">T\u00e9cnico\/a superior en <strong data-start=\"947\" data-end=\"972\">Transporte y Log\u00edstica<\/strong><\/li>\n<li data-start=\"977\" data-end=\"1042\">T\u00e9cnico\/a superior en <strong data-start=\"998\" data-end=\"1040\">Producci\u00f3n de Audiovisuales y Espect\u00e1culos<\/strong><\/li>\n<li data-start=\"1045\" data-end=\"1126\">T\u00e9cnico\/a superior en <strong data-start=\"1066\" data-end=\"1124\">Dise\u00f1o y Edici\u00f3n de Publicaciones Impresas y Multimedia<\/strong><\/li>\n<li data-start=\"1129\" data-end=\"1193\">T\u00e9cnico\/a superior en <strong data-start=\"1150\" data-end=\"1191\">Dise\u00f1o y Gesti\u00f3n de Producci\u00f3n Gr\u00e1fica<\/strong><\/li>\n<li data-start=\"1196\" data-end=\"1267\">T\u00e9cnico\/a superior en <strong data-start=\"1217\" data-end=\"1265\">Agencias de Viajes y Gesti\u00f3n de Eventos<\/strong><\/li>\n<li data-start=\"1270\" data-end=\"1340\">T\u00e9cnico\/a superior en <strong data-start=\"1291\" data-end=\"1338\">Gu\u00eda, Informaci\u00f3n y Asistencias Tur\u00edsticas<\/strong><\/li>\n<li data-start=\"1343\" data-end=\"1401\">T\u00e9cnico\/a superior en <strong data-start=\"1364\" data-end=\"1399\">Gesti\u00f3n de Alojamientos Tur\u00edsticos<\/strong><\/li>\n<li data-start=\"1404\" data-end=\"1479\">T\u00e9cnico\/a superior en <strong data-start=\"1425\" data-end=\"1477\">Procesos y Calidad en la Industria Alimentaria<\/strong><\/li>\n<li data-start=\"1482\" data-end=\"1524\">T\u00e9cnico\/a superior en <strong data-start=\"1503\" data-end=\"1522\">Vitivinicultura<\/strong><\/li>\n<li data-start=\"1527\" data-end=\"1596\">T\u00e9cnico\/a superior en <strong data-start=\"1548\" data-end=\"1594\">Asesor\u00eda de Imagen Personal y Corporativa<\/strong><\/li>\n<li data-start=\"1599\" data-end=\"1699\">T\u00e9cnico\/a superior en <strong data-start=\"1620\" data-end=\"1659\">Estilismo y Direcci\u00f3n de Peluquer\u00eda<br \/><\/strong><\/li>\n<\/ul>\n<h5 data-section-id=\"70wz9s\" data-start=\"1701\" data-end=\"1722\">Acceso excepcional<\/h5>\n<p data-start=\"1724\" data-end=\"1790\">Si quedan plazas disponibles, tambi\u00e9n pueden acceder personas que:<\/p>\n<ul>\n<li data-start=\"1794\" data-end=\"1916\">tengan <strong data-start=\"1802\" data-end=\"1839\">otro t\u00edtulo de t\u00e9cnico superior<\/strong> y acrediten experiencia o conocimientos en el \u00e1mbito profesional del curso, o<\/li>\n<li data-start=\"1919\" data-end=\"2036\">acrediten <strong data-start=\"1929\" data-end=\"2032\">conocimientos o experiencia laboral relacionada con el marketing digital o la creaci\u00f3n de contenidos<\/strong> .<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-4 fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-two\"><h2 class=\"fusion-title-heading title-heading-center fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:40;line-height:1.2;\"><strong>Perfiles profesionales<\/strong> a los que optar\u00e1s<\/h2><\/div><div class=\"fusion-text fusion-text-6\" style=\"--awb-content-alignment:center;\"><p>Descubre la combinaci\u00f3n de capacidades t\u00e9cnicas y habilidades personales que componen tu perfil profesional.<\/p>\n<\/div><\/div><\/div>\n<\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container cont-comerc nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-color:#0089ff;--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-end fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-5 fusion_builder_column_2_5 2_5 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:40%;--awb-margin-top-large:0px;--awb-spacing-right-large:4.8%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:4.8%;--awb-width-medium:40%;--awb-order-medium:0;--awb-spacing-right-medium:4.8%;--awb-spacing-left-medium:4.8%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-end fusion-content-layout-column\"><div class=\"fusion-image-before-after-wrapper type-switch hover-type-together fusion-image-before-after-wrapper-1\" style=\"--awb-font-size:14px;--awb-bordersize:0px;--awb-accent-color-bg:rgba(255,255,255,0.15);--awb-transition-time:0.3s;\"><div class=\"fusion-image-before-after-element fusion-image-switch fusion-image-before-after-1\"><img decoding=\"async\" class=\"fusion-image-switch-before\" src=\"https:\/\/politecnics.barcelona\/wp-content\/uploads\/ISONA.png\" width=\"1240\" height=\"1748\"><img decoding=\"async\" class=\"fusion-image-switch-after\" src=\"https:\/\/politecnics.barcelona\/wp-content\/uploads\/ISONA-2.png\" width=\"1240\" height=\"1748\"><\/a><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-6 fusion_builder_column_3_5 3_5 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:60%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.2%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:3.2%;--awb-width-medium:60%;--awb-order-medium:0;--awb-spacing-right-medium:3.2%;--awb-spacing-left-medium:3.2%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-5 fusion-sep-none fusion-title-rotating fusion-loop-off fusion-title-clipIn fusion-title-size-one\"><h1 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:60;line-height:1.2;\"><span class=\"fusion-animated-text-prefix\"><\/span> <span class=\"fusion-animated-texts-wrapper\" style=\"text-align: center;\" data-length=\"line\" data-minDisplayTime=\"1200\"><span class=\"fusion-animated-texts\"><span data-in-effect=\"clipIn\" class=\"fusion-animated-text\" data-in-sequence=\"true\" data-out-reverse=\"true\" data-out-effect=\"clipOut\">Creaci\u00f3n de contenidos digitales<\/span><\/span><\/span> <span class=\"fusion-animated-text-postfix\"><\/span><\/h1><\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-end fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-0 fusion_builder_column_inner_3_5 3_5 fusion-flex-column fusion-flex-align-self-flex-start fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:60%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.2%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:3.2%;--awb-width-medium:60%;--awb-order-medium:0;--awb-spacing-right-medium:3.2%;--awb-spacing-left-medium:3.2%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-animationType=\"fadeInLeft\" data-animationDuration=\"0.3\" data-animationOffset=\"top-into-view\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-7 fusion-text-no-margin tit-perfils\" style=\"--awb-margin-bottom:20px;\"><h4><i class=\"fb-icon-element-2 fb-icon-element fontawesome-icon fa-users fas circle-no fusion-text-flow\" style=\"--awb-iconcolor-hover:#0089ff;--awb-font-size:18px;--awb-margin-right:9px;\"><\/i> <strong>Salidas profesionales<\/strong><\/h4>\n<\/div>\n<div class=\"fusion-text fusion-text-8\"><ul>\n<li data-start=\"744\" data-end=\"779\">Redactor\/a de contenidos digitales<\/li>\n<li data-start=\"782\" data-end=\"802\">Copywriter digital<\/li>\n<li data-start=\"805\" data-end=\"859\">Redactor\/a SEO<\/li>\n<\/ul>\n<\/div><div class=\"fusion-text fusion-text-9 tit-perfils\"><h4><strong><i class=\"fb-icon-element-3 fb-icon-element fontawesome-icon fa-book fas circle-no fusion-text-flow\" style=\"--awb-iconcolor-hover:#0089ff;--awb-font-size:18px;--awb-margin-right:9px;\"><\/i> Asignaturas destacadas<\/strong><\/h4>\n<\/div>\n<div class=\"fusion-text fusion-text-10\"><ul>\n<li data-start=\"830\" data-end=\"868\">Copywriting para marketing digital<\/li>\n<li data-start=\"871\" data-end=\"906\">Estrategia de contenidos digitales<\/li>\n<li data-start=\"909\" data-end=\"938\">Gesti\u00f3n de contenidos y XXSS<\/li>\n<li data-start=\"941\" data-end=\"984\">Proyecto de redacci\u00f3n de contenidos digitales<\/li>\n<\/ul>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-1 fusion_builder_column_inner_2_5 2_5 fusion-flex-column fusion-flex-align-self-flex-start fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:40%;--awb-margin-top-large:0px;--awb-spacing-right-large:4.8%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:4.8%;--awb-width-medium:40%;--awb-order-medium:0;--awb-spacing-right-medium:4.8%;--awb-spacing-left-medium:4.8%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-animationType=\"fadeInRight\" data-animationDuration=\"0.3\" data-animationOffset=\"top-into-view\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-11 tit-perfils\" style=\"--awb-content-alignment:center;\"><h4><strong>Habilidades personales adquiridas<\/strong><\/h4>\n<\/div>\n<style type=\"text\/css\">#fusion-chart-1 .fusion-chart-legend-wrap li:nth-child(1) span{color: #ffffff;}<\/style><div id=\"fusion-chart-1\" class=\"fusion-chart legend-bottom\" data-type=\"radar\" data-chart_legend_position=\"bottom\" data-x_axis_labels=\"F|R|A|S|E\" data-show_tooltips=\"no\" data-bg_colors=\"rgba(0,188,212,1)|rgba(139,195,74,1)|rgba(157,73,183,1)|rgba(255,152,0,1)|rgba(255,0,0,1)\" data-border_colors=\"rgba(0,188,212,1)|rgba(139,195,74,1)|rgba(157,73,183,1)|rgba(255,152,0,1)|rgba(255,0,0,1)\" data-border_size=\"1\" data-border_type=\"smooth\" data-chart_fill=\"off\" data-chart_point_style=\"circle\" data-chart_point_size=\"3\" data-chart_axis_text_color=\"rgba(255,255,255,0)\" data-chart_gridline_color=\"rgba(0,0,0,0.1)\"><div class=\"fusion-chart-dataset\" data-label=\"F - R - A - S - E\" data-values=\"8|9|7|6|9\" data-background_color=\"rgba(203,15,34,1)\"><\/div><div class=\"fusion-chart-inner\"><div class=\"fusion-chart-wrap\"><canvas><\/canvas><\/div><div class=\"fusion-chart-legend-wrap\"><\/div><\/div><\/div><div class=\"fusion-text fusion-text-12\" style=\"--awb-content-alignment:center;--awb-font-size:14px;\"><p><strong>F<\/strong>lexibilidad \/ <strong>R<\/strong>esponsabilidad<br \/>\n<strong>A<\/strong>utonom\u00eda \/ <strong>S<\/strong>ociabilidad \/ <strong>E<\/strong>voluci\u00f3n<\/p>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-7 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:3;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:0px;margin-bottom:0px;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;border-color:#0089ff;border-top-width:1px;\"><\/div><\/div><\/div><\/div>\n<\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 fusion-flex-container cont-comerc nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-color:#0089ff;--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-end fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-8 fusion_builder_column_3_5 3_5 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:60%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.2%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:3.2%;--awb-width-medium:60%;--awb-order-medium:0;--awb-spacing-right-medium:3.2%;--awb-spacing-left-medium:3.2%;--awb-width-small:100%;--awb-order-small:2;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-6 fusion-sep-none fusion-title-rotating fusion-loop-off fusion-title-clipIn fusion-title-size-one\"><h1 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:60;line-height:1.2;\"><span class=\"fusion-animated-text-prefix\"><\/span> <span class=\"fusion-animated-texts-wrapper\" style=\"text-align: center;\" data-length=\"line\" data-minDisplayTime=\"1200\"><span class=\"fusion-animated-texts\"><span data-in-effect=\"clipIn\" class=\"fusion-animated-text\" data-in-sequence=\"true\" data-out-reverse=\"true\" data-out-effect=\"clipOut\">Estrategia de contenidos<\/span><\/span><\/span> <span class=\"fusion-animated-text-postfix\"><\/span><\/h1><\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-end fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-2 fusion_builder_column_inner_3_5 3_5 fusion-flex-column fusion-flex-align-self-flex-start fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:60%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.2%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:3.2%;--awb-width-medium:60%;--awb-order-medium:0;--awb-spacing-right-medium:3.2%;--awb-spacing-left-medium:3.2%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-animationType=\"fadeInLeft\" data-animationDuration=\"0.3\" data-animationOffset=\"top-into-view\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-13 fusion-text-no-margin tit-perfils\" style=\"--awb-margin-bottom:20px;\"><h4><i class=\"fb-icon-element-4 fb-icon-element fontawesome-icon fa-users fas circle-no fusion-text-flow\" style=\"--awb-iconcolor-hover:#0089ff;--awb-font-size:18px;--awb-margin-right:9px;\"><\/i> <strong>Salidas profesionales<\/strong><\/h4>\n<\/div>\n<div class=\"fusion-text fusion-text-14\"><ul>\n<li data-start=\"1113\" data-end=\"1133\">Contento strategist<\/li>\n<li data-start=\"1136\" data-end=\"1153\">Contento manager<\/li>\n<li data-start=\"1156\" data-end=\"1230\">Responsable de contenidos digitales<\/li>\n<\/ul>\n<\/div><div class=\"fusion-text fusion-text-15 tit-perfils\"><h4><strong><i class=\"fb-icon-element-5 fb-icon-element fontawesome-icon fa-book fas circle-no fusion-text-flow\" style=\"--awb-iconcolor-hover:#0089ff;--awb-font-size:18px;--awb-margin-right:9px;\"><\/i> Asignaturas destacadas<\/strong><\/h4>\n<\/div>\n<div class=\"fusion-text fusion-text-16\"><ul>\n<li data-start=\"1159\" data-end=\"1194\">Estrategia de contenidos digitales<\/li>\n<li data-start=\"1197\" data-end=\"1226\">Gesti\u00f3n de contenidos y XXSS<\/li>\n<li data-start=\"1229\" data-end=\"1267\">Copywriting para marketing digital<\/li>\n<li data-start=\"1270\" data-end=\"1313\">Proyecto de redacci\u00f3n de contenidos digitales<\/li>\n<\/ul>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-3 fusion_builder_column_inner_2_5 2_5 fusion-flex-column fusion-flex-align-self-flex-start fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:40%;--awb-margin-top-large:0px;--awb-spacing-right-large:4.8%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:4.8%;--awb-width-medium:40%;--awb-order-medium:0;--awb-spacing-right-medium:4.8%;--awb-spacing-left-medium:4.8%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-animationType=\"fadeInRight\" data-animationDuration=\"0.3\" data-animationOffset=\"top-into-view\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-17 tit-perfils\" style=\"--awb-content-alignment:center;\"><h4><strong>Habilidades personales adquiridas<\/strong><\/h4>\n<\/div>\n<style type=\"text\/css\">#fusion-chart-2 .fusion-chart-legend-wrap li:nth-child(1) span{color: #ffffff;}<\/style><div id=\"fusion-chart-2\" class=\"fusion-chart legend-bottom\" data-type=\"radar\" data-chart_legend_position=\"bottom\" data-x_axis_labels=\"F|R|A|S|E\" data-show_tooltips=\"no\" data-bg_colors=\"rgba(0,188,212,1)|rgba(139,195,74,1)|rgba(157,73,183,1)|rgba(255,152,0,1)|rgba(255,0,0,1)\" data-border_colors=\"rgba(0,188,212,1)|rgba(139,195,74,1)|rgba(157,73,183,1)|rgba(255,152,0,1)|rgba(255,0,0,1)\" data-border_size=\"1\" data-border_type=\"smooth\" data-chart_fill=\"off\" data-chart_point_style=\"circle\" data-chart_point_size=\"3\" data-chart_axis_text_color=\"rgba(255,255,255,0)\" data-chart_gridline_color=\"rgba(0,0,0,0.1)\"><div class=\"fusion-chart-dataset\" data-label=\"F - R - A - S - E\" data-values=\"7|9|8|9|6\" data-background_color=\"rgba(203,15,34,1)\"><\/div><div class=\"fusion-chart-inner\"><div class=\"fusion-chart-wrap\"><canvas><\/canvas><\/div><div class=\"fusion-chart-legend-wrap\"><\/div><\/div><\/div><div class=\"fusion-text fusion-text-18\" style=\"--awb-content-alignment:center;--awb-font-size:14px;\"><p><strong>F<\/strong>lexibilidad \/ <strong>R<\/strong>esponsabilidad<br \/>\n<strong>A<\/strong>utonom\u00eda \/ <strong>S<\/strong>ociabilidad \/ <strong>E<\/strong>voluci\u00f3n<\/p>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-9 fusion_builder_column_2_5 2_5 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:40%;--awb-margin-top-large:0px;--awb-spacing-right-large:4.8%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:4.8%;--awb-width-medium:40%;--awb-order-medium:0;--awb-spacing-right-medium:4.8%;--awb-spacing-left-medium:4.8%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-end fusion-content-layout-column\"><div class=\"fusion-image-before-after-wrapper type-switch hover-type-together fusion-image-before-after-wrapper-2\" style=\"--awb-font-size:14px;--awb-bordersize:0px;--awb-accent-color-bg:rgba(255,255,255,0.15);--awb-transition-time:0.3s;\"><div class=\"fusion-image-before-after-element fusion-image-switch fusion-image-before-after-2\"><img decoding=\"async\" class=\"fusion-image-switch-before\" src=\"https:\/\/politecnics.barcelona\/wp-content\/uploads\/DALIA.png\" width=\"1240\" height=\"1748\"><img decoding=\"async\" class=\"fusion-image-switch-after\" src=\"https:\/\/politecnics.barcelona\/wp-content\/uploads\/DALIA-2.png\" width=\"1240\" height=\"1748\"><\/a><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-10 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:3;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:0px;margin-bottom:0px;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;border-color:#0089ff;border-top-width:1px;\"><\/div><\/div><\/div><\/div>\n<\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4 fusion-flex-container cont-comerc nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-color:#0089ff;--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-end fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-11 fusion_builder_column_2_5 2_5 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:40%;--awb-margin-top-large:0px;--awb-spacing-right-large:4.8%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:4.8%;--awb-width-medium:40%;--awb-order-medium:0;--awb-spacing-right-medium:4.8%;--awb-spacing-left-medium:4.8%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-end fusion-content-layout-column\"><div class=\"fusion-image-before-after-wrapper type-switch hover-type-together fusion-image-before-after-wrapper-3\" style=\"--awb-font-size:14px;--awb-bordersize:0px;--awb-accent-color-bg:rgba(255,255,255,0.15);--awb-transition-time:0.3s;\"><div class=\"fusion-image-before-after-element fusion-image-switch fusion-image-before-after-3\"><img decoding=\"async\" class=\"fusion-image-switch-before\" src=\"https:\/\/politecnics.barcelona\/wp-content\/uploads\/MIKI.png\" width=\"1240\" height=\"1748\"><img decoding=\"async\" class=\"fusion-image-switch-after\" src=\"https:\/\/politecnics.barcelona\/wp-content\/uploads\/MIKI-2.png\" width=\"1240\" height=\"1748\"><\/a><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-12 fusion_builder_column_3_5 3_5 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:60%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.2%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:3.2%;--awb-width-medium:60%;--awb-order-medium:0;--awb-spacing-right-medium:3.2%;--awb-spacing-left-medium:3.2%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-7 fusion-sep-none fusion-title-rotating fusion-loop-off fusion-title-clipIn fusion-title-size-one\"><h1 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:60;line-height:1.2;\"><span class=\"fusion-animated-text-prefix\"><\/span> <span class=\"fusion-animated-texts-wrapper\" style=\"text-align: center;\" data-length=\"line\" data-minDisplayTime=\"1200\"><span class=\"fusion-animated-texts\"><span data-in-effect=\"clipIn\" class=\"fusion-animated-text\" data-in-sequence=\"true\" data-out-reverse=\"true\" data-out-effect=\"clipOut\">Gesti\u00f3n de comunidades digitales<\/span><\/span><\/span> <span class=\"fusion-animated-text-postfix\"><\/span><\/h1><\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-end fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-4 fusion_builder_column_inner_3_5 3_5 fusion-flex-column fusion-flex-align-self-flex-start fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:60%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.2%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:3.2%;--awb-width-medium:60%;--awb-order-medium:0;--awb-spacing-right-medium:3.2%;--awb-spacing-left-medium:3.2%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-animationType=\"fadeInLeft\" data-animationDuration=\"0.3\" data-animationOffset=\"top-into-view\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-19 fusion-text-no-margin tit-perfils\" style=\"--awb-margin-bottom:20px;\"><h4><i class=\"fb-icon-element-6 fb-icon-element fontawesome-icon fa-users fas circle-no fusion-text-flow\" style=\"--awb-iconcolor-hover:#0089ff;--awb-font-size:18px;--awb-margin-right:9px;\"><\/i> <strong>Salidas profesionales<\/strong><\/h4>\n<\/div>\n<div class=\"fusion-text fusion-text-20\"><ul>\n<li data-start=\"1457\" data-end=\"1479\">Social media manager<\/li>\n<li data-start=\"1482\" data-end=\"1501\">Community manager<\/li>\n<li data-start=\"1504\" data-end=\"1579\">Especialista en comunicaci\u00f3n digital<\/li>\n<\/ul>\n<\/div><div class=\"fusion-text fusion-text-21 tit-perfils\"><h4><strong><i class=\"fb-icon-element-7 fb-icon-element fontawesome-icon fa-book fas circle-no fusion-text-flow\" style=\"--awb-iconcolor-hover:#0089ff;--awb-font-size:18px;--awb-margin-right:9px;\"><\/i> Asignaturas destacadas<\/strong><\/h4>\n<\/div>\n<div class=\"fusion-text fusion-text-22\"><ul>\n<li data-start=\"1496\" data-end=\"1525\">Gesti\u00f3n de contenidos y XXSS<\/li>\n<li data-start=\"1528\" data-end=\"1563\">Estrategia de contenidos digitales<\/li>\n<li data-start=\"1566\" data-end=\"1604\">Copywriting para marketing digital<\/li>\n<li data-start=\"1607\" data-end=\"1650\">Proyecto de redacci\u00f3n de contenidos digitales<\/li>\n<\/ul>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-5 fusion_builder_column_inner_2_5 2_5 fusion-flex-column fusion-flex-align-self-flex-start fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:40%;--awb-margin-top-large:0px;--awb-spacing-right-large:4.8%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:4.8%;--awb-width-medium:40%;--awb-order-medium:0;--awb-spacing-right-medium:4.8%;--awb-spacing-left-medium:4.8%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-animationType=\"fadeInRight\" data-animationDuration=\"0.3\" data-animationOffset=\"top-into-view\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-23 tit-perfils\" style=\"--awb-content-alignment:center;\"><h4><strong>Habilidades personales adquiridas<\/strong><\/h4>\n<\/div>\n<style type=\"text\/css\">#fusion-chart-3 .fusion-chart-legend-wrap li:nth-child(1) span{color: #ffffff;}<\/style><div id=\"fusion-chart-3\" class=\"fusion-chart legend-bottom\" data-type=\"radar\" data-chart_legend_position=\"bottom\" data-x_axis_labels=\"F|R|A|S|E\" data-show_tooltips=\"no\" data-bg_colors=\"rgba(0,188,212,1)|rgba(139,195,74,1)|rgba(157,73,183,1)|rgba(255,152,0,1)|rgba(255,0,0,1)\" data-border_colors=\"rgba(0,188,212,1)|rgba(139,195,74,1)|rgba(157,73,183,1)|rgba(255,152,0,1)|rgba(255,0,0,1)\" data-border_size=\"1\" data-border_type=\"smooth\" data-chart_fill=\"off\" data-chart_point_style=\"circle\" data-chart_point_size=\"3\" data-chart_axis_text_color=\"rgba(255,255,255,0)\" data-chart_gridline_color=\"rgba(0,0,0,0.1)\"><div class=\"fusion-chart-dataset\" data-label=\"F - R - A - S - E\" data-values=\"8|6|6|10|5\" data-background_color=\"rgba(203,15,34,1)\"><\/div><div class=\"fusion-chart-inner\"><div class=\"fusion-chart-wrap\"><canvas><\/canvas><\/div><div class=\"fusion-chart-legend-wrap\"><\/div><\/div><\/div><div class=\"fusion-text fusion-text-24\" style=\"--awb-content-alignment:center;--awb-font-size:14px;\"><p><strong>F<\/strong>lexibilidad \/ <strong>R<\/strong>esponsabilidad<br \/>\n<strong>A<\/strong>utonom\u00eda \/ <strong>S<\/strong>ociabilidad \/ <strong>E<\/strong>voluci\u00f3n<\/p>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-13 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:3;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:0px;margin-bottom:0px;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;border-color:#0089ff;border-top-width:1px;\"><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":5829,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"_links":{"self":[{"href":"https:\/\/politecnics.barcelona\/es\/wp-json\/wp\/v2\/pages\/13402"}],"collection":[{"href":"https:\/\/politecnics.barcelona\/es\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/politecnics.barcelona\/es\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/politecnics.barcelona\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/politecnics.barcelona\/es\/wp-json\/wp\/v2\/comments?post=13402"}],"version-history":[{"count":5,"href":"https:\/\/politecnics.barcelona\/es\/wp-json\/wp\/v2\/pages\/13402\/revisions"}],"predecessor-version":[{"id":13407,"href":"https:\/\/politecnics.barcelona\/es\/wp-json\/wp\/v2\/pages\/13402\/revisions\/13407"}],"up":[{"embeddable":true,"href":"https:\/\/politecnics.barcelona\/es\/wp-json\/wp\/v2\/pages\/5829"}],"wp:attachment":[{"href":"https:\/\/politecnics.barcelona\/es\/wp-json\/wp\/v2\/media?parent=13402"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}