{"id":11830,"date":"2025-09-30T12:27:06","date_gmt":"2025-09-30T10:27:06","guid":{"rendered":"https:\/\/politecnics.barcelona\/agenda\/taller-perfumes-nicho-y-storytelling-de-marca\/"},"modified":"2025-09-30T12:37:12","modified_gmt":"2025-09-30T10:37:12","slug":"taller-perfumes-nicho-y-storytelling-de-marca","status":"publish","type":"tribe_events","link":"https:\/\/politecnics.barcelona\/es\/agenda\/taller-perfumes-nicho-y-storytelling-de-marca\/","title":{"rendered":"Taller perfumes nicho y Storytelling de marca"},"content":{"rendered":"<h2>Taller perfumes nicho y Storytelling de marca<\/h2>\n<h4>Ubicaci\u00f3n<\/h4>\n<p>Santa Ana, 28<\/p>\n<h4>Grupos<\/h4>\n<p>MARP2A, MARP2B, MARP2C<\/p>\n<h4>Objetivo<\/h4>\n<p>Explorar el universo de los perfumes nicho como laboratorio de creatividad y marketing, entendiendo su poder narrativo y la construcci\u00f3n de marca m\u00e1s all\u00e1 del producto.<br \/>\nAplicar herramientas de storytelling y branding en un sector altamente sensorial.<br \/>\nFomentar la creatividad y el trabajo en equipo en contextos reales de marketing.<\/p>\n<h4>Haremos<\/h4>\n<p>Parte 1: Explicaci\u00f3n te\u00f3rica sobre qu\u00e9 es un perfume nicho, el concepto storytelling como valor clave y la din\u00e1mica de las marcas nicho.<br \/>\nParte 2: cada equipo crear\u00e1 una marca de perfume nicho con nombre, identidad y storytelling propio y presentar\u00e1 su propuesta al resto del grupo clase.<\/p>\n<h4>Enlaces<\/h4>\n<h4>Otras consideraciones<\/h4>\n","protected":false},"excerpt":{"rendered":"<p>Taller perfumes nicho y Storytelling de marca Ubicaci\u00f3n Santa Ana, 28 Grupos MARP2A, MARP2B, MARP2C Objetivo Explorar el universo de los perfumes nicho como laboratorio de creatividad y marketing, entendiendo [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":11822,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_tribe_events_status":"","_tribe_events_status_reason":""},"tags":[775,776,774],"tribe_events_cat":[102],"_links":{"self":[{"href":"https:\/\/politecnics.barcelona\/es\/wp-json\/wp\/v2\/tribe_events\/11830"}],"collection":[{"href":"https:\/\/politecnics.barcelona\/es\/wp-json\/wp\/v2\/tribe_events"}],"about":[{"href":"https:\/\/politecnics.barcelona\/es\/wp-json\/wp\/v2\/types\/tribe_events"}],"author":[{"embeddable":true,"href":"https:\/\/politecnics.barcelona\/es\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/politecnics.barcelona\/es\/wp-json\/wp\/v2\/comments?post=11830"}],"version-history":[{"count":1,"href":"https:\/\/politecnics.barcelona\/es\/wp-json\/wp\/v2\/tribe_events\/11830\/revisions"}],"predecessor-version":[{"id":11831,"href":"https:\/\/politecnics.barcelona\/es\/wp-json\/wp\/v2\/tribe_events\/11830\/revisions\/11831"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/politecnics.barcelona\/es\/wp-json\/wp\/v2\/media\/11822"}],"wp:attachment":[{"href":"https:\/\/politecnics.barcelona\/es\/wp-json\/wp\/v2\/media?parent=11830"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/politecnics.barcelona\/es\/wp-json\/wp\/v2\/tags?post=11830"},{"taxonomy":"tribe_events_cat","embeddable":true,"href":"https:\/\/politecnics.barcelona\/es\/wp-json\/wp\/v2\/tribe_events_cat?post=11830"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}