{"id":12483,"date":"2026-01-19T10:56:41","date_gmt":"2026-01-19T09:56:41","guid":{"rendered":"https:\/\/politecnics.barcelona\/agenda\/masterclass-sobre-storytelling-en-el-marketing-y-el-diseno\/"},"modified":"2026-01-19T10:56:41","modified_gmt":"2026-01-19T09:56:41","slug":"masterclass-sobre-storytelling-en-el-marketing-y-el-diseno","status":"publish","type":"tribe_events","link":"https:\/\/politecnics.barcelona\/es\/agenda\/masterclass-sobre-storytelling-en-el-marketing-y-el-diseno\/","title":{"rendered":"Masterclass sobre storytelling en el marketing y el dise\u00f1o"},"content":{"rendered":"<h2><em>Masterclass<\/em> sobre <em>storytelling<\/em> en el marketing y el dise\u00f1o<\/h2>\n<h4>Ubicaci\u00f3n<\/h4>\n<p>Santa Anna \u00b7 Aula 31 \u00b7 Centro de Estudios Polit\u00e9cnicos<\/p>\n<h4>Grupos<\/h4>\n<p>2\u00ba de Marketing y Publicidad (grupos A, B y C)<\/p>\n<h4>Objetivo<\/h4>\n<p>Dotar al alumnado de <strong data-start=\"533\" data-end=\"565\">herramientas narrativas y creativas<\/strong> que permitan <strong data-start=\"579\" data-end=\"606\">conectar con el p\u00fablico<\/strong> a la hora de dise\u00f1ar <strong data-start=\"629\" data-end=\"677\">acciones de comunicaci\u00f3n, marketing y dise\u00f1o<\/strong> , poniendo el foco en el relato, el mensaje y la emoci\u00f3n como elementos clave.<\/p>\n<h4>Haremos<\/h4>\n<p data-start=\"755\" data-end=\"864\">Recibimos una <strong data-start=\"781\" data-end=\"815\">masterclass sobre storytelling<\/strong> a cargo de <strong data-start=\"828\" data-end=\"845\">Fran Arr\u00e9bola<\/strong> , donde trabajaremos:<\/p>\n<ul data-start=\"865\" data-end=\"1090\">\n<li data-start=\"865\" data-end=\"933\">\n<p data-start=\"867\" data-end=\"933\">El <strong data-start=\"870\" data-end=\"889\">valor del relato<\/strong> en la comunicaci\u00f3n de marcas y proyectos.<\/p>\n<\/li>\n<li data-start=\"934\" data-end=\"1003\">\n<p data-start=\"936\" data-end=\"1003\">C\u00f3mo estructurar mensajes con <strong data-start=\"966\" data-end=\"1000\">coherencia, intenci\u00f3n e impacto<\/strong> .<\/p>\n<\/li>\n<li data-start=\"1004\" data-end=\"1090\">\n<p data-start=\"1006\" data-end=\"1090\">La aplicaci\u00f3n del storytelling en el <strong data-start=\"1038\" data-end=\"1087\">marketing, el dise\u00f1o y los formatos digitales<\/strong> .<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"1092\" data-end=\"1242\">Una sesi\u00f3n pensada para <strong data-start=\"1115\" data-end=\"1151\">inspirar, proporcionar herramientas pr\u00e1cticas<\/strong> y reforzar la mirada estrat\u00e9gica del alumnado en el desarrollo de sus proyectos.<\/p>\n<h4>Enlaces<\/h4>\n<h4>Otras consideraciones<\/h4>\n","protected":false},"excerpt":{"rendered":"<p>Masterclass sobre storytelling en el marketing y el dise\u00f1o Ubicaci\u00f3n Santa Anna \u00b7 Aula 31 \u00b7 Centro de Estudios Polit\u00e9cnicos Grupos 2\u00ba de Marketing y Publicidad (grupos A, B y [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":12480,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_tribe_events_status":"","_tribe_events_status_reason":""},"tags":[425,898,888,112,774,887],"tribe_events_cat":[102],"_links":{"self":[{"href":"https:\/\/politecnics.barcelona\/es\/wp-json\/wp\/v2\/tribe_events\/12483"}],"collection":[{"href":"https:\/\/politecnics.barcelona\/es\/wp-json\/wp\/v2\/tribe_events"}],"about":[{"href":"https:\/\/politecnics.barcelona\/es\/wp-json\/wp\/v2\/types\/tribe_events"}],"author":[{"embeddable":true,"href":"https:\/\/politecnics.barcelona\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/politecnics.barcelona\/es\/wp-json\/wp\/v2\/comments?post=12483"}],"version-history":[{"count":0,"href":"https:\/\/politecnics.barcelona\/es\/wp-json\/wp\/v2\/tribe_events\/12483\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/politecnics.barcelona\/es\/wp-json\/wp\/v2\/media\/12480"}],"wp:attachment":[{"href":"https:\/\/politecnics.barcelona\/es\/wp-json\/wp\/v2\/media?parent=12483"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/politecnics.barcelona\/es\/wp-json\/wp\/v2\/tags?post=12483"},{"taxonomy":"tribe_events_cat","embeddable":true,"href":"https:\/\/politecnics.barcelona\/es\/wp-json\/wp\/v2\/tribe_events_cat?post=12483"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}