{"id":12497,"date":"2026-01-19T11:07:42","date_gmt":"2026-01-19T10:07:42","guid":{"rendered":"https:\/\/politecnics.barcelona\/agenda\/taller-sobre-neuromarketing\/"},"modified":"2026-01-19T11:07:42","modified_gmt":"2026-01-19T10:07:42","slug":"taller-sobre-neuromarketing","status":"publish","type":"tribe_events","link":"https:\/\/politecnics.barcelona\/es\/agenda\/taller-sobre-neuromarketing\/","title":{"rendered":"Taller sobre Neuromarketing"},"content":{"rendered":"<h2>Taller sobre Neuromarketing<\/h2>\n<h4>Ubicaci\u00f3n<\/h4>\n<p>Santa Anna \u00b7 Centro de Estudios Polit\u00e9cnicos<\/p>\n<h4>Grupos<\/h4>\n<p>2\u00ba de Marketing y Publicidad (grupos A, B y C)<\/p>\n<h4>Objetivo<\/h4>\n<p>Conocer el <strong data-start=\"499\" data-end=\"528\">papel del neuromarketing<\/strong> y comprender <strong data-start=\"542\" data-end=\"560\">c\u00f3mo aplicarlo<\/strong> en las acciones de <strong data-start=\"579\" data-end=\"606\">marketing y publicidad<\/strong> , analizando c\u00f3mo las emociones, la percepci\u00f3n y los procesos cognitivos influyen en la toma de decisiones del consumidor.<\/p>\n<h4>Haremos<\/h4>\n<p data-start=\"731\" data-end=\"901\">Recibimos un <strong data-start=\"756\" data-end=\"796\">taller pr\u00e1ctico sobre neuromarketing<\/strong> de la mano del profesorado de <strong data-start=\"825\" data-end=\"866\"><span class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"><span class=\"whitespace-normal\">EUNCET<\/span><\/span><\/strong> .<br data-start=\"867\" data-end=\"870\"> Durante la sesi\u00f3n trabajaremos:<\/p>\n<ul data-start=\"902\" data-end=\"1118\">\n<li data-start=\"902\" data-end=\"944\">\n<p data-start=\"904\" data-end=\"944\">Los <strong data-start=\"908\" data-end=\"941\">fundamentos del neuromarketing<\/strong> .<\/p>\n<\/li>\n<li data-start=\"945\" data-end=\"1023\">\n<p data-start=\"947\" data-end=\"1023\">Su <strong data-start=\"955\" data-end=\"1020\">aplicaci\u00f3n en campa\u00f1as publicitarias y acciones de comunicaci\u00f3n<\/strong> .<\/p>\n<\/li>\n<li data-start=\"1024\" data-end=\"1118\">\n<p data-start=\"1026\" data-end=\"1118\">Casos pr\u00e1cticos y ejemplos para <strong data-start=\"1056\" data-end=\"1091\">trasladar estos conocimientos<\/strong> a los proyectos del ciclo.<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"1120\" data-end=\"1253\">Una actividad pensada para <strong data-start=\"1146\" data-end=\"1180\">reforzar la mirada estrat\u00e9gica<\/strong> y aportar herramientas innovadoras en el desarrollo de propuestas creativas.<\/p>\n<h4>Enlaces<\/h4>\n<h4>Otras consideraciones<\/h4>\n","protected":false},"excerpt":{"rendered":"<p>Taller sobre Neuromarketing Ubicaci\u00f3n Santa Anna \u00b7 Centro de Estudios Polit\u00e9cnicos Grupos 2\u00ba de Marketing y Publicidad (grupos A, B y C) Objetivo Conocer el papel del neuromarketing y comprender [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":12494,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_tribe_events_status":"","_tribe_events_status_reason":""},"tags":[906,898,905,888,112,887],"tribe_events_cat":[102],"_links":{"self":[{"href":"https:\/\/politecnics.barcelona\/es\/wp-json\/wp\/v2\/tribe_events\/12497"}],"collection":[{"href":"https:\/\/politecnics.barcelona\/es\/wp-json\/wp\/v2\/tribe_events"}],"about":[{"href":"https:\/\/politecnics.barcelona\/es\/wp-json\/wp\/v2\/types\/tribe_events"}],"author":[{"embeddable":true,"href":"https:\/\/politecnics.barcelona\/es\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/politecnics.barcelona\/es\/wp-json\/wp\/v2\/comments?post=12497"}],"version-history":[{"count":0,"href":"https:\/\/politecnics.barcelona\/es\/wp-json\/wp\/v2\/tribe_events\/12497\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/politecnics.barcelona\/es\/wp-json\/wp\/v2\/media\/12494"}],"wp:attachment":[{"href":"https:\/\/politecnics.barcelona\/es\/wp-json\/wp\/v2\/media?parent=12497"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/politecnics.barcelona\/es\/wp-json\/wp\/v2\/tags?post=12497"},{"taxonomy":"tribe_events_cat","embeddable":true,"href":"https:\/\/politecnics.barcelona\/es\/wp-json\/wp\/v2\/tribe_events_cat?post=12497"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}