{"id":13078,"date":"2026-03-02T15:24:32","date_gmt":"2026-03-02T14:24:32","guid":{"rendered":"https:\/\/politecnics.barcelona\/agenda\/seminario-%c2%b7-la-estrategia-de-comunicacion-externa-y-en-redes-de-brico-depot\/"},"modified":"2026-03-02T15:24:32","modified_gmt":"2026-03-02T14:24:32","slug":"seminario-%c2%b7-la-estrategia-de-comunicacion-externa-y-en-redes-de-brico-depot","status":"publish","type":"tribe_events","link":"https:\/\/politecnics.barcelona\/es\/agenda\/seminario-%c2%b7-la-estrategia-de-comunicacion-externa-y-en-redes-de-brico-depot\/","title":{"rendered":"Seminario \u00b7 La estrategia de comunicaci\u00f3n externa y en redes de Brico Dep\u00f4t"},"content":{"rendered":"<h2>Seminario \u00b7 La estrategia de comunicaci\u00f3n externa y en redes de Brico Dep\u00f4t<\/h2>\n<h4>Ubicaci\u00f3n<\/h4>\n<p>Aula 31 \u00b7 Santa Anna, 28 \u00b7 Centro de Estudios Polit\u00e9cnicos<\/p>\n<h4>Grupos<\/h4>\n<p>1\u00ba de Marketing y Publicidad (grupos A, B y C)<\/p>\n<h4>Objetivo<\/h4>\n<p>Conocer c\u00f3mo trabaja <strong data-start=\"616\" data-end=\"657\"><span class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"><span class=\"whitespace-normal\">Brico Dep\u00f4t<\/span><\/span><\/strong> su <strong data-start=\"666\" data-end=\"703\">estrategia de comunicaci\u00f3n externa<\/strong> , de la mano de <strong data-start=\"717\" data-end=\"758\"><span class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"><span class=\"whitespace-normal\">Priscila De Carvalho<\/span><\/span><\/strong> , responsable del departamento.<\/p>\n<h4>Haremos<\/h4>\n<p data-start=\"792\" data-end=\"960\">Recibimos un <strong data-start=\"817\" data-end=\"843\">seminario especializado<\/strong> enfocado a detectar los <strong data-start=\"867\" data-end=\"933\">puntos clave de la estrategia de comunicaci\u00f3n externa de la empresa<\/strong> , con especial \u00e9nfasis en:<\/p>\n<ul data-start=\"961\" data-end=\"1115\">\n<li data-start=\"961\" data-end=\"998\">\n<p data-start=\"963\" data-end=\"998\">Las <strong data-start=\"967\" data-end=\"995\">acciones en redes sociales<\/strong> .<\/p>\n<\/li>\n<li data-start=\"999\" data-end=\"1061\">\n<p data-start=\"1001\" data-end=\"1061\">La coherencia entre <strong data-start=\"1021\" data-end=\"1058\">marca, mensaje y p\u00fablico objetivo<\/strong> .<\/p>\n<\/li>\n<li data-start=\"1062\" data-end=\"1115\">\n<p data-start=\"1064\" data-end=\"1115\">La planificaci\u00f3n y ejecuci\u00f3n de campa\u00f1as digitales.<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"1117\" data-end=\"1300\">El alumnado dispondr\u00e1 de <strong data-start=\"1139\" data-end=\"1167\">informaci\u00f3n de primera mano<\/strong> para orientar sus <strong data-start=\"1191\" data-end=\"1218\">propuestas comunicativas<\/strong> dentro del proyecto que se inicia el <strong data-start=\"1252\" data-end=\"1265\">3 de marzo<\/strong> , conectando aula y empresa real.<\/p>\n<h4>Enlaces<\/h4>\n<h4>Otras consideraciones<\/h4>\n","protected":false},"excerpt":{"rendered":"<p>Seminario \u00b7 La estrategia de comunicaci\u00f3n externa y en redes de Brico Dep\u00f4t Ubicaci\u00f3n Aula 31 \u00b7 Santa Anna, 28 \u00b7 Centro de Estudios Polit\u00e9cnicos Grupos 1\u00ba de Marketing y [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_tribe_events_status":"","_tribe_events_status_reason":""},"tags":[1019,1023,898,888,112,1024,887],"tribe_events_cat":[102],"_links":{"self":[{"href":"https:\/\/politecnics.barcelona\/es\/wp-json\/wp\/v2\/tribe_events\/13078"}],"collection":[{"href":"https:\/\/politecnics.barcelona\/es\/wp-json\/wp\/v2\/tribe_events"}],"about":[{"href":"https:\/\/politecnics.barcelona\/es\/wp-json\/wp\/v2\/types\/tribe_events"}],"author":[{"embeddable":true,"href":"https:\/\/politecnics.barcelona\/es\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/politecnics.barcelona\/es\/wp-json\/wp\/v2\/comments?post=13078"}],"version-history":[{"count":0,"href":"https:\/\/politecnics.barcelona\/es\/wp-json\/wp\/v2\/tribe_events\/13078\/revisions"}],"wp:attachment":[{"href":"https:\/\/politecnics.barcelona\/es\/wp-json\/wp\/v2\/media?parent=13078"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/politecnics.barcelona\/es\/wp-json\/wp\/v2\/tags?post=13078"},{"taxonomy":"tribe_events_cat","embeddable":true,"href":"https:\/\/politecnics.barcelona\/es\/wp-json\/wp\/v2\/tribe_events_cat?post=13078"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}