{"id":14074,"date":"2026-09-13T18:40:24","date_gmt":"2026-09-13T16:40:24","guid":{"rendered":"https:\/\/politecnics.barcelona\/agenda\/visitamos-la-semana-del-libro-en-catalan-2\/"},"modified":"2026-09-13T18:41:17","modified_gmt":"2026-09-13T16:41:17","slug":"visitamos-la-semana-del-libro-en-catalan-2","status":"publish","type":"tribe_events","link":"https:\/\/politecnics.barcelona\/es\/agenda\/visitamos-la-semana-del-libro-en-catalan-2\/","title":{"rendered":"Visitamos La Semana del Libro en Catal\u00e1n"},"content":{"rendered":"<h2>Visita a la Semana del Libro en Catal\u00e1n<\/h2>\n<p>&nbsp;<\/p>\n<h4>Ubicaci\u00f3n<\/h4>\n<p>La Semana del Libro en Catal\u00e1n \u00b7 Barcelona<\/p>\n<h4>Grupos<\/h4>\n<p>1\u00ba de Marketing y Publicidad (grupos A, B, C y D)<\/p>\n<h4>Objetivo<\/h4>\n<p>Observar <strong data-start=\"209\" data-end=\"303\">estrategias comerciales, de marketing, atenci\u00f3n al cliente y posicionamiento del producto<\/strong> en un entorno real y din\u00e1mico.<\/p>\n<h4>Haremos<\/h4>\n<p class=\"PDq2pG_selectionAnchorContainer\" data-start=\"334\" data-end=\"504\">Visitamos <strong data-start=\"358\" data-end=\"393\">La Semana del Libro en Catal\u00e1n<\/strong> y seleccionamos <strong data-start=\"408\" data-end=\"450\">tres paradas de editoriales o librer\u00edas<\/strong> para analizar diferentes aspectos de su propuesta:<\/p>\n<ul data-start=\"506\" data-end=\"697\">\n<li data-section-id=\"1jes3fu\" data-start=\"506\" data-end=\"542\">El tipo de libros que ofrecen.<\/li>\n<li data-section-id=\"11sbnub\" data-start=\"543\" data-end=\"581\">El perfil de p\u00fablico que se le acerca.<\/li>\n<li data-section-id=\"1ww3fcm\" data-start=\"582\" data-end=\"628\">El <strong data-start=\"587\" data-end=\"627\">dise\u00f1o y la distribuci\u00f3n del stand<\/strong> .<\/li>\n<li data-section-id=\"scbiow\" data-start=\"629\" data-end=\"655\">La <strong data-start=\"633\" data-end=\"654\">atenci\u00f3n al cliente<\/strong> .<\/li>\n<li data-section-id=\"lb1mi8\" data-start=\"656\" data-end=\"697\">La <strong data-start=\"660\" data-end=\"683\">experiencia general<\/strong> de la parada.<\/li>\n<\/ul>\n<p data-start=\"699\" data-end=\"822\">Para completar la actividad, realizaremos una <strong data-start=\"742\" data-end=\"821\">entrevista a una persona responsable de una de las paradas oa un\/a cliente\/a<\/strong> .<\/p>\n<h4>Enlaces<\/h4>\n<div class=\"video-shortcode\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"HgvpFiDt3R\"><p><a href=\"https:\/\/lasetmana.cat\/\">La Setmana<\/a><\/p><\/blockquote>\n<p><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;La Setmana&#8221; &#8212; La Setmana del Llibre en Catal\u00e0\" src=\"https:\/\/lasetmana.cat\/embed\/#?secret=34kr2KJQyU#?secret=HgvpFiDt3R\" data-secret=\"HgvpFiDt3R\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/div>\n<h4>Otras consideraciones<\/h4>\n<p>&#8211;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Visita a la Semana del Libro en Catal\u00e1n &nbsp; Ubicaci\u00f3n La Semana del Libro en Catal\u00e1n \u00b7 Barcelona Grupos 1\u00ba de Marketing y Publicidad (grupos A, B, C y D) [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":14072,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_tribe_events_status":"","_tribe_events_status_reason":""},"tags":[1171,1170,1153,898,888,112,1172,1156,887],"tribe_events_cat":[102],"_links":{"self":[{"href":"https:\/\/politecnics.barcelona\/es\/wp-json\/wp\/v2\/tribe_events\/14074"}],"collection":[{"href":"https:\/\/politecnics.barcelona\/es\/wp-json\/wp\/v2\/tribe_events"}],"about":[{"href":"https:\/\/politecnics.barcelona\/es\/wp-json\/wp\/v2\/types\/tribe_events"}],"author":[{"embeddable":true,"href":"https:\/\/politecnics.barcelona\/es\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/politecnics.barcelona\/es\/wp-json\/wp\/v2\/comments?post=14074"}],"version-history":[{"count":1,"href":"https:\/\/politecnics.barcelona\/es\/wp-json\/wp\/v2\/tribe_events\/14074\/revisions"}],"predecessor-version":[{"id":14075,"href":"https:\/\/politecnics.barcelona\/es\/wp-json\/wp\/v2\/tribe_events\/14074\/revisions\/14075"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/politecnics.barcelona\/es\/wp-json\/wp\/v2\/media\/14072"}],"wp:attachment":[{"href":"https:\/\/politecnics.barcelona\/es\/wp-json\/wp\/v2\/media?parent=14074"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/politecnics.barcelona\/es\/wp-json\/wp\/v2\/tags?post=14074"},{"taxonomy":"tribe_events_cat","embeddable":true,"href":"https:\/\/politecnics.barcelona\/es\/wp-json\/wp\/v2\/tribe_events_cat?post=14074"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}