{"id":14099,"date":"2026-09-13T18:58:59","date_gmt":"2026-09-13T16:58:59","guid":{"rendered":"https:\/\/politecnics.barcelona\/agenda\/visitamos-la-feria-mercado-de-mercados\/"},"modified":"2026-09-13T18:58:59","modified_gmt":"2026-09-13T16:58:59","slug":"visitamos-la-feria-mercado-de-mercados","status":"publish","type":"tribe_events","link":"https:\/\/politecnics.barcelona\/es\/agenda\/visitamos-la-feria-mercado-de-mercados\/","title":{"rendered":"Visitamos la feria Mercado de Mercados"},"content":{"rendered":"<h2>Visitamos la feria Mercado de Mercados<\/h2>\n<p>&nbsp;<\/p>\n<h4>Ubicaci\u00f3n<\/h4>\n<p>Feria Mercado de Mercados \u00b7 Barcelona<\/p>\n<h4>Grupos<\/h4>\n<p>1\u00ba de Marketing y Publicidad (grupos A, B, C y D)<\/p>\n<h4>Objetivo<\/h4>\n<p class=\"PDq2pG_selectionAnchorContainer\" data-start=\"166\" data-end=\"467\">Analizar de forma pr\u00e1ctica la <strong data-start=\"217\" data-end=\"295\">comunicaci\u00f3n digital, las estrategias de marketing y la identidad de marca<\/strong> en un entorno real. Aplicar conceptos de <strong data-start=\"336\" data-end=\"400\">investigaci\u00f3n de mercado, microentorno y comportamiento del consumidor<\/strong> a partir de la observaci\u00f3n y el an\u00e1lisis de la feria Mercat de Mercats. <\/p>\n<h4>Haremos<\/h4>\n<p class=\"PDq2pG_selectionAnchorContainer\" data-start=\"469\" data-end=\"610\">Visitamos <strong data-start=\"493\" data-end=\"514\">Mercado de Mercados<\/strong> para realizar un an\u00e1lisis de diferentes aspectos de marketing y comunicaci\u00f3n presentes en la feria.<\/p>\n<p data-start=\"612\" data-end=\"622\">El alumnado:<\/p>\n<ul data-start=\"623\" data-end=\"956\">\n<li data-section-id=\"14g7o3l\" data-start=\"623\" data-end=\"695\">Analizar\u00e1 la <strong data-start=\"639\" data-end=\"683\">comunicaci\u00f3n digital y las redes sociales<\/strong> de la feria.<\/li>\n<li data-section-id=\"1yyfbkl\" data-start=\"696\" data-end=\"793\">Estudiar\u00e1 la <strong data-start=\"711\" data-end=\"767\">identidad de marca y estrategias de fidelizaci\u00f3n<\/strong> de una empresa expositora.<\/li>\n<li data-section-id=\"1ptmwbd\" data-start=\"794\" data-end=\"842\">Analizar\u00e1 el <strong data-start=\"810\" data-end=\"841\">microentorno de dos paradas<\/strong> .<\/li>\n<li data-section-id=\"umkbso\" data-start=\"843\" data-end=\"956\">Investigar\u00e1 la <strong data-start=\"860\" data-end=\"918\">metodolog\u00eda de un trabajo de campo o de una encuesta real<\/strong> realizada por alguno de los paradistas.<\/li>\n<\/ul>\n<h4>Enlaces<\/h4>\n<p>https:\/\/guia.barcelona.cat\/ca\/detall\/fira-mercat-de-mercats_99400637212.html<\/p>\n<h4>Otras consideraciones<\/h4>\n<p>&#8211;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Visitamos la feria Mercado de Mercados &nbsp; Ubicaci\u00f3n Feria Mercado de Mercados \u00b7 Barcelona Grupos 1\u00ba de Marketing y Publicidad (grupos A, B, C y D) Objetivo Analizar de forma [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":14097,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_tribe_events_status":"","_tribe_events_status_reason":""},"tags":[1200,1201,1198,1199,898,1197,888,112,887],"tribe_events_cat":[102],"_links":{"self":[{"href":"https:\/\/politecnics.barcelona\/es\/wp-json\/wp\/v2\/tribe_events\/14099"}],"collection":[{"href":"https:\/\/politecnics.barcelona\/es\/wp-json\/wp\/v2\/tribe_events"}],"about":[{"href":"https:\/\/politecnics.barcelona\/es\/wp-json\/wp\/v2\/types\/tribe_events"}],"author":[{"embeddable":true,"href":"https:\/\/politecnics.barcelona\/es\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/politecnics.barcelona\/es\/wp-json\/wp\/v2\/comments?post=14099"}],"version-history":[{"count":0,"href":"https:\/\/politecnics.barcelona\/es\/wp-json\/wp\/v2\/tribe_events\/14099\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/politecnics.barcelona\/es\/wp-json\/wp\/v2\/media\/14097"}],"wp:attachment":[{"href":"https:\/\/politecnics.barcelona\/es\/wp-json\/wp\/v2\/media?parent=14099"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/politecnics.barcelona\/es\/wp-json\/wp\/v2\/tags?post=14099"},{"taxonomy":"tribe_events_cat","embeddable":true,"href":"https:\/\/politecnics.barcelona\/es\/wp-json\/wp\/v2\/tribe_events_cat?post=14099"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}